Spore is not only a new kind of game, their marketing tactics have been very interesting as well. EA invested $50 million and six years on the this Will Wright game (creator of the original Sims series with over 100 million games sold). They expect to spend another

Online Videos of Spore

Spore first started spreading across the net via Spore YouTube videos. And with the launch of Spore Creature Creator, Spore embraced YouTube by building-in a movie capture/youtube upload service into the software plus hosting their own channel, complete with a dancing creature video contest where the winner goes to the Smithsonian.

Spore Billboards/Street Signage

A number of Spore billboards have silently popped up in various areas.

Spore on Television

Two days after launch, the National Geographic Channel ran a one-hour special about Spore.

Spore has been running ads, mostly on the SciFi channel: